Despite lingering perceptions that store brands cut corners, industry experts said private-label products are held to the ...

In April, Target debuted its Good Little Garden floral own brand. Offering more than 60 options across seasonal and everyday ...

Private label’s adoption rate continues to soar as even the wealthiest consumers prioritize value, yet despite the uptick in ...

Target filed more trademark applications than any other company in the U.S. last year, reflecting its aggressive push to ...

While the frequency with which people buy store brands over name ones has softened recently, private label remain a key ...

Private brands have seemingly climbed another rung on the ladder of credibility and are now sought-after brands that ...

Second on the list of most trademark applications in fiscal 2024, which ended Sept. 30, was Games Global USA Inc., one of 10 ...

Private label product sales are booming globally, with affordability, improved quality, and premium ranges, driving success. Millennials and Gen Z are leading the shift, while traditional brands face ...

Target led U.S. last year in trademark applications as it launched new brands The list is top-heavy with retailers, entertainment and gambling companies and sports leagues.