Target’s approach is all about quality. The goal for Up&Up is similar to that of other private labels: to make a bargain ...

When coupled with an e-commerce strategy that relies on generative AI to target loyal customers, retailers that sell private label brands can capture a greater share of the consumers' wallets.

“The quality gap between branded products and private-label alternatives has certainly narrowed in recent years, particularly ...

This development in Peloton's marketing transformed it from a fitness company to a close-knit community. For many years, fans ...

Numerator, a data and tech company serving the market research space, has released its rankings of Brands to Watch in 2025. The list leverages proprietary Numerator consumer data, including survey, ...

Most ideal private-label products are easy to produce in volume ... show them that their target customers like and need your product. This can be shown by having surveys of potential customers ...