Developed in collaboration with Ipsos, the Playbook blends platform analytics with third-party validation to present an end-to-end view of the CTV opportunity in India.

With two new hybrid channels and a national rollout of its R.I.S.E platform, Zee is betting on sharper storytelling and ...

Under the new rules, each marketing template costs ₹0.78, utility and authentication templates ₹0.11 each, all billed per message ...

The state’s emergency rules allow Gov. Ron DeSantis to suspend state laws and a competitive bidding process to award millions ...

Upsloping flow near the foothills could enhance rainfall amounts locally. Folks may also hear some embedded thunder from ...

During a recent panel discussion, marketing leaders shared how emotion, immersion, and AI are transforming customer ...

Here are many of the city- and community-sponsored events on tap, most of which are free or low-cost to attend.

In an interview with Outlook Business following the results, CFO Manmohan Sharma struck a confident tone. But as the company ...

Getting the value exchange right is key to unlocking the potential of commerce media networks. More personalized, relevant ...

Manchester City extend their kit partnership with Puma for at least 10 years, with the contract understood to be worth a ...

With more than 3 billion mobile gamers worldwide, FUNToken is positioning itself at the crossroads of mass adoption and ...