Developed in collaboration with Ipsos, the Playbook blends platform analytics with third-party validation to present an end-to-end view of the CTV opportunity in India.

With two new hybrid channels and a national rollout of its R.I.S.E platform, Zee is betting on sharper storytelling and ...

Under the new rules, each marketing template costs ₹0.78, utility and authentication templates ₹0.11 each, all billed per message ...

In a matter of days, a detention camp for undocumented migrants state officials have dubbed “Alligator Alcatraz” rose out of ...

Upsloping flow near the foothills could enhance rainfall amounts locally. Folks may also hear some embedded thunder from ...

During a recent panel discussion, marketing leaders shared how emotion, immersion, and AI are transforming customer ...

In an interview with Outlook Business following the results, CFO Manmohan Sharma struck a confident tone. But as the company ...

Getting the value exchange right is key to unlocking the potential of commerce media networks. More personalized, relevant ...

Manchester City extend their kit partnership with Puma for at least 10 years, with the contract understood to be worth a ...

Flood watches are in effect for the southern half of Louisiana, including Lake Charles, Lafayette and New Orleans, as well as the immediate coastline of Mississippi.

Ozempic is reshaping behaviour - and in a world where marketing has long relied on behavioural nudges, that's a problem, says ...