Pulse, a hard-boiled candy launched 10 years ago, has surpassed ₹750 crore in annual revenue, making it India's best-selling ...

Pulse has grown at a 15% CAGR and commands a 19% share in India’s hard-boiled candy market, with distribution across 3.5 million outlets nationwide ...

As Pulse plans its next phase, the candy that once asked Pran Jaaye Par Pulse Na Jaaye is now asking: What’s next?