A tactical plan is crucial if you want to put your business strategy into play. A strategy is an overarching vision for your company, but means absolutely nothing when no action is put behind it.

Planning the timing of the tactical steps helps you see what funds are required each quarter of the year to implement them. The expenditures when added up show the marketing budget for each quarter.

5. Keep the Momentum Going With an Agile Structure. Any project has two main aspects: Direction and magnitude. It’s the "vector principle." Direction comes from a clear and defined goal, down to ...