When James tried to trademark the phrase so he could monetize the videos and sell t-shirts, the US Patent & Trademark Office denied his application, calling "Taco Tuesday" a "commonplace term." ...

In 2019, James began sharing videos on Instagram of his family’s taco nights, even making “It’s Taco Tuesday” T-shirts. James’ company then attempted to trademark the phrase “Taco ...

Los Angeles Lakers star LeBron James has been known for his love of tacos, and now he's reportedly joined Taco Bell in an effort to end "Taco Tuesday" trademark registrations. "'Taco Tuesday' is a ...

LeBron James loves Taco Tuesday®. But he’s not a fan of that tiny, encircled “R” symbolizing the slogan’s registered trademark. So, James is ready to battle his first offseason opponent ...

LeBron James is joining Taco Bell in its efforts to cancel the "Taco Tuesday" registered trademark. The NBA player starred in a Taco Bell ad, encouraging people to support the liberation movement.