Taco Bell president Scott Mezvinsky said the new cafe concept is a way for the chain to elevate the customer experience.

Last year, Taco Bell began testing its beverage concept, Live Más Café. Distinct from the chain's upscale, adult-oriented ...

Taco Bell is set to revolutionize its beverage offerings with the launch of 30 new 'Live Más Cafés'. This strategic move ...

Last year, Yum! Brands' ( YUM) Taco Bell launched a limited-time menu with the popular Mexican seasoning brand Tajín, featuring a Tajín Crunchy Taco, Tajín Twists, and the Tajín Strawberry Freeze, ...