When five-star prospect Nate Ament signed a multi-year NIL deal with Reebok in October 2024, he didn’t just make history, he reshaped the future conversation ar ...

There was a solid six-month stretch where our fashion-focused social media feed was filled with fake AI-generated images of ...

Nike Football has officially launched the highly anticipated 2025 England National Team Kit for the Women’s EURO — a striking ...

The Orlando Magic forward's UNITUS brand shares Christian values through sportswear with visible Bible verses. He launched ...

The Orlando Magic forward started the UNITUS brand a few years ago. Now, the company's latest collection is preparing to ...

LEGO has teamed up with Nike to release what could be one of its best-selling sets this year. Here's when you can get your ...

Nike Accused of Failing Caitlin Clark by Former Employee originally appeared on Athlon Sports. When it comes to popularity in ...

The company is readying a string of products and events, including an 1,180-piece Lego set that features a Nike Dunk.

Under Armour signed a long-term extension with Stephen Curry and made him president of the newly formed Curry Brand, housed ...

SGA, a 6-foot-6 Canadian guard out of the University of Kentucky, is an unlikely hero for Converse. The Charlotte Hornets picked him 11th in the 2018 NBA Draft and traded him to the Los Angeles ...

When Nike signed Indiana Fever superstar guard Caitlin Clark to an eight-figure endorsement deal just a couple of days after she was drafted as the No. 1 pick i ...