Then, a few years ago, he stumbled into a lucrative niche business: helping South Florida’s superrich find trophy trees—the latest in status symbols for the most well-off Americans.

In capitalistic societies, status symbols are most often tied to monetary wealth ... utility derived from status symbols comes from their high price, if the price of a status symbol goes up ...

Then, a few years ago, he stumbled into a lucrative niche business: helping South Florida’s superrich find trophy trees — the latest in status symbols for the most well-off Americans.