Marketing: Controversy over radical full-body design may help polish the sport's image as Olympic Games approach.

FINA, international swimming's governing body, has voted to ban the high-tech body suits that ruled the Beijing Olympics. The U.S. has long pushed for the ban. Jim Wood, president of USA swimming ...

Hence, the 2024 suits are less a leap in swimming technology than a dialing back. But what, exactly, is the big advantage of a 2008 suit? The tech is simple when you look closely — and rather ...

The super suit era lasted only one more year, wiped out by a ludicrous assault on the record book, but it still matters what the swimmers are wearing. (AP Photo/David J. Phillip, File) France 2024 ...

For a while, it looked like the super suit records were never going down.” Five world records that were set at that infamous world championships in Rome remain on the books 14 years later, all ...