A proposed new EU rule would require cider to contain at least 50% apple or pear juice — much higher than Sweden’s current 15% standard. But the governments of Sweden, Denmark, and Finland are ...

She uses a base of Swedish organic apple cider infused with blackcurrant, sloe berries, Christmas spices, and her own gin. She loves to serve the glögg with a stick of cinnamon and a slice of apple.

Meanwhile Sweden's centre-right government is planning to help entrepreneurs by opening small-scale sales of wine, beer, cider and spirits to those visiting the producers' premises. Ministers say ...

What do a couple of Vikings and a semi-sweet apple cider have in common? More than they should in a new campaign for Somersby Super Crisp via Clemenger BBDO. A case of mistaken identity sits at ...

A case of mistaken identity sits at the (apple) core of the lighthearted ‘Sweet-ish not Swedish’ campaign for Super Crisp, which has 25% less sugar than the flagship Somersby Apple Cider.