In the case of Sunsilk Blackshine that is the brand's flagship product - the main concept was - "Step out of the shadows/shade" and "shine". The TVC has Chopra, having discovered black, shiny hair ...

Hindustan Lever has discontinued production of two of its variants under the Sunsilk shampoo range _ Bouncy Volume and Ceramide Plus. HLL will now focus on the four core variants — Black Shine ...