The use of semiotics in advertising has been successful for decades. A classic example is the heart shape in the 1970s "I Love NY" sign. According to the University of Vermont, semiotics are ...

Road signs are asked to deliver a great deal in a very short amount of time. Grab drivers' attention. Be easily understood. Make them want to pull off at the exit and seek out your business, yet ...

Two senior officials at the FDA's drug promotion regulatory office have resigned, leading to speculation that a clampdown on some direct-to-consumer (DTC) advertising of medicines could be on the way.

Poseidon Bio has developed an innovative modular technology platform based on an engineered human protein scaffold that can generate TCEs with a novel geometry to overcome the problems of current ...

Tharun Moorthy's film Thuduram features Prakash Varma as the antagonist, marking his acting debut after a successful advertising career. Tharun Moorthy’s latest film Thuduram, starring Mohanlal ...

So, the idea that the United States might join peers around the world in banning direct-to-consumer advertising is one that the pharma industry is taking seriously, even with the legal and ...

— Pittsburgh's Mike Burrows held Houston in check into the sixth inning to pick up the first victory of his career as a starter as the Pirates topped the Astros 3-0 on Wednesday night. McCullers ...