Getty Images for UCLA Jonsson Cancer Center Foundation On Thursday, Moran updated his X profile to describe himself as an “independent journalist” and linked to a Substack newsletter.

Substack has added more than 1mn subscriptions since Donald Trump’s triumph in the US election last November, as the online platform benefits from the shift towards creator-led journalism.

Substack co-founder Hamish McKenzie talks about legacy media, newsletter growth and the Trump administration.

Substack has made a bold move recently by adding a new vertical video feed on its platform via the latest "Media" tab, introducing a brand-new experience right on its app.

With short-form video on the rise and TikTok under threat, Substack hopes to lure creators with new monetization tools and a scrollable media tab.

Here's why I've been turning to Substack more and more - and why you might do the same if you give it a try.

Substack as a whole this month celebrated 5 million paid subscriptions — including 2 million to outlets that publish video — less than four months after it crossed the 4-million milestone.

The P/PTSD Perspective: March 15th, 2025 1) One of Kevin O’Connell’s Favorite Players Just Said Goodbye to the Vikings: Go back and listen to Kevin O’Connell talk about Johnny Mundt.

Substack Surges Past 5M Paid Subscriptions, Thanks to Video and Trump (Exclusive) Substack co-founder Hamish McKenzie says that creators jumping ship from 'mainstream media' like Jim Acosta, Joy ...

The value of Substack, according to the dozen publishers interviewed for this article, primarily lies in the company’s customer service offerings and recommendation network.