Generate word-of-mouth on a massive scale. Viral and guerilla marketing is not about advertising germs and apes. Well it could be, but it does not have to be. What it does have to be is cheap and ...

Guerrilla marketing is a product promotional campaign that relies on one-on-one interactions to create a buzz for a new product.

Guerilla marketing strategies offer innovative ways for businesses to engage customers and stand out in crowded markets.

Hong Kong singer Jeffrey Ngai (pictured left) has made clarifications on his latest promotional campaign after photos of street posters titled “urgently seeking our initial aspirations” have ...

Street Factory is one example of the growth of experiential marketing, which normally centers on one-time events or experiences that brands use to engage with potential customers.

Flash mobs or street theatre — where a group of people suddenly perform an act in public before dispersing — are an excellent guerrilla marketing tactic.

"It's a bit of a guerilla marketing tactic, where you just start doing stuff and ... known as Johnson's Atlantic Service ...

For Whaling, guerrilla marketing is about breaking patterns in a way that makes people stop and take a look—and complements other more traditional channels. Another way to approach guerilla ...

"It's a bit of a guerilla marketing tactic, where you just start doing stuff and people go: 'What is that?'" Carlson said, noting the building has generated buzz on Reddit and Facebook about its ...

The downtown NYC ad was part of sly guerrilla marketing campaign for Steven Soderbergh's low-budget horror movie 'Presence.' By Jordan Hoffman Julia Fox appearing on a billboard isn’t news. But ...