In a rebranding move, the league officially announced it will now be known simply as the American Conference -- or, more ...

The American Athletic Conference has changed its name to The American Conference, or simply The American, as part of a ...

The AAC is rebranding itself as part of a wide-ranging effort to fuel growth and elevate its position in a quickly changing college-sports landscape.

The American Athletic Conference has announced a major rebrand that includes a new mascot. On Monday, the American Athletic Conference announced that its ...

The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

The American Conference dumps Athletic from long-held name, announces new eagle mascot with rebranding ahead of 2025-26 ...

The league heretofore known as the American Athletic Conference—which had desperately tried to sell itself as part of a ...

The American Athletic Conference has rebranded as the American Conference and will have a live mascot, an eagle named "Soar," officials announced Monday.

The AAC will no longer be used as an abbreviation as the conference announces a rebrand with a shortened name.

After the past few years of conference realignment and expansion, some leagues are barely recognizable. The American Athletic Conference is taking matters into its own hands to stand out among its ...

The American Athletic Conference has re-branded and changed its name while introducing a new Eagle mascot named "Soar." ...