In effect, that means the two companies will work together to sell AI generated art trained, in part, from human produced Shutterstock stock images. Go ahead and insert your Ouroboros meme here.

Getty Images and Shutterstock, two of the globe's biggest commercial photo, video and stock image providers, are planning a $3.7 billion merger. Getty Images Plans $3.7B Merger With Rival Shutterstock ...

Many companies and artists view artificial intelligence as a threat, which is why AI-generated images are banned from some stock photo websites. However, Adobe seems to be taking an entirely ...

Shutterstock added gen AI to its stock-content library to generate $104 million in revenue. The company has partnered with tech giants including Meta, Amazon, Apple, OpenAI, and Nvidia.

The big question will be whether what Shutterstock offers will have a clear enough differentiation, and unique selling point, from others offering generative AI tools for making images.