Bhide, Amar, Ankit Grover, Bhavik Shah, and Savant Shrestha. "Fan Bi and Blank Label (D): January 2018." Harvard Business School Supplement 321-149, June 2021 ...

Bhide, Amar, Ankit Grover, Bhavik Shah, and Savant Shrestha. "Fan Bi and Blank Label (B): September 2011." Harvard Business School Supplement 321-147, June 2021.

One morning the young founders of Blank Label woke up and realized everything had to change. The strategy paid off--to the tune of $1 million in revenue.