In 1997, as the Apple II was headed towards release, Steve Jobs realized the logo didn't look right on the case. Enter Rob Janoff, the art director at a public relations firm named Regis McKenna.

Two analysts are calling for the replacement of Apple CEO Tim Cook, who was hand-picked by Steve Jobs to succeed him in 2011.

Plenty of Steve Jobs anecdotes have been bandied about since his death but the tale of how an Apple logo was specifically placed upside down, only to be rectified years later, had escaped us.

It was Steve Jobs who wanted that logo, and ultimately it was also Steve Jobs who wanted to replace it - when he returned to take over Apple in the 1990s. Janoff's six color logo lasted from 1977 ...

The white on black logo with Steve's face looking slightly more downward than the other logo is claimed by Jonathan Mak Long, who has, as you can see above, been exonerated by Thornley, whom both ...

The fight began back in 2012, when the two brothers noticed that Apple had never trademarked Jobs’ name. The pair were already in the process of starting their own clothing and accessory company ...

An Apple image for the ages You’ve seen the image. Now meet the 19-year-old artist who created the now-iconic Apple logo with Steve Jobs.

PHOTOS: Steve Jobs: 10 Memorable Milestones of the Apple Co-Founder’s Career 19-year-old Jonathan Mak Long created a black and white homage to Jobs in the form of an Apple logo, featuring the ...

An Apple business card signed by Steve Jobs sold at auction for over $180,000. The rare item was from 1983, when the company was called Apple Computer. Here are details.

The religious metaphors reached their peak, perhaps, with the release of the iPhone in 2007. By now, using religion to discuss Apple and Jobs were common, with one blogger even labeling the new ...