State Farm is taking on a new look for the new year. The insurance giant is stripping the words "auto, fire, life" out of its familiar red three-oval logo in a move to simplify the design while ...

BLOOMINGTON -- For the first time in nearly 60 years, State Farm's iconic logo is getting a new look. Starting Jan. 1, the company will phase-in a sleeker, simpler identifier, ...

Caitlin Clark is again flexing her acting chops in a new commercial with State Farm.. In the 30-second advertisement released May 21, Clark gets an assist from State Farm’s mascot, Jake, who helps the ...