State Farm has a classic brand management dilemma on its hands: Its pitchman, Eddie Matos, is getting plenty of attention but only because many people seem to find him so annoying.

In this new co-promo for Neighbors (opening May 9th!) and ESPN, Seth Rogen and Zac Efron meet world’s biggest 49ers draft whiff, Aaron Rodgers, whom Rogen identifies as “The State Farm Guy ...