State Farm is changing its logo for the first time since 1953. ... The company has dropped written references to auto, life and fire. The logo now features three interlocking ovals.

BLOOMINGTON -- For the first time in nearly 60 years, State Farm's iconic logo is getting a new look. Starting Jan. 1, the company will phase-in a sleeker, simpler identifier, ...

State Farm will put its name and logo on DOT’s fleet of yellow IMAP (Incident Management Assistance Patrol) trucks, and on the red caps and coats of DOT employees who drive them.

BLOOMINGTON -- State Farm is changing its logo for the first time since 1953. ... The company has dropped written references to auto, life and fire. The logo now features three interlocking ovals.