Simon Sinek's 2009 TEDx Talk "How great leaders inspire action" has more than 47 million views on TED.com. Sinek is a leadership expert with an academic background in ethnography, or the study of ...

Great salespeople always start with Who. Then they move to Why, What, and How. And then eventually to When, and How Much. They know that far more important than what you say is getting to the ...

The situation where the “start with why” concept falls down is when you don’t know your market. Markets are anything but homogenous, and each segment perceives things differently.

Almost 15 years ago, author and inspirational speaker Simon Sinek gave one of the most watched TED Talks, “Start With Why.” During his talk Sinek told listeners, “People don’t buy what you ...

As Sinek describes through examples such as Martin Luther King, Jr., Apple, and Southwest Airlines, starting with why is the best recipe for success, as it boosts passion and motivation, and inspires ...

I wonder if we really take the time to discuss the “why” before we start paying for, and forcing through, initiatives.For those of you who have read Simon Sinek’s Start With Why: How Great ...

Starting Your Questions with ‘Why’ Could Be Killing Your Work Relationships. Here’s What to Use Instead Starting with why is great advice– except when it isn’t.