Starbucks CEO scaling back on promotions, focusing on premium coffee & improving customer service. Stock down 0.24% premarket ...

In the past, Starbucks had mostly avoided coffee promotion but ramped them up earlier this year to lure back customers. It’s ...

Interestingly, the Pecan Crunch Oatmilk Latte wasn't meant to be a fall drink. Its creator, Starbucks lead beverage developer Patrick Penny, was working on crafting a new addition to the holiday menu.

One day there may be another innovative product that hits the cultural zeitgeist, but even then experts say the fall favorite is here to stay.

When it comes to seasonal shopping, a growing number of consumers are jumping on the scents and flavors from Halloween to ...

Aside from the changing leaves, the cooler weather and the cozy outfits that come with it, one of the best parts of fall is all of the seasonal treats that come from our favorite spots. Starbucks has ...

The autumnal scent has become a billion-dollar industry, from pumpkin spice lattes, to candles and even dog treats.

Google says its AI updates to Search will drive more traffic back to websites, but users might be fine with skipping the source material.

Tis the season for lawlessly spreading this cult-fave caramel apple spread on your charcuterie boards and cozying up in the ...

The last few months of the year are a popular time for coffee chain Starbucks thanks to its famous pumpkin spice drinks and ...

As the holiday season approaches, Starbucks is preparing to launch its much-anticipated 2024 holiday menu, rumored to debut ...

Starbucks Corporation ( NASDAQ: SBUX) is looking to take back some pricing by pulling back on promotions and discounts, ...