From self-serve milk to more free refills, Starbucks has been making multiple policy changes under CEO Brian Niccol.

And the piqued parent isn’t alone — most others in her circle, she said, are flat-out refusing to fork over cash for their ...

Your drink order may tell your barista something about yourself. We spoke to former Starbucks baristas who had a lot to say ...

Shopkick is supported by all major retail chains and brands, including Amazon, Starbucks, Walmart ... a number of A / B tests were conducted to test multiple changes for the app’s icon, title, ...

In some ways, Starbucks' abundance of mobile orders has presented an opposite problem to what Niccol faced six years ago when ...

A shift away from discounting and a 30% reduction in SKUs could refocus the brand’s identity and premium market positioning ...

“In the coming months, you’ll see us begin to optimize our menu offerings, resulting in roughly 30% reduction in both ...

Starbucks rolls out new initiatives in order to bring forth a sense of community, and one of these initiatives is returning ...

If just one cup of coffee doesn’t quite cut it for you, here’s some news that will help get more caffeine flowing through ...

Starbucks said Friday it plans an unspecified number of layoffs as it restructures its corporate staff. In a letter to employees, Starbucks Chairman and CEO Brian Niccol said the Seattle coffee ...