In case you missed it, the Atlanta Hawks unveiled a new logo Monday, establishing the beginning of a new identity. In particular, the Hawks are now the Atlanta Hawks Basketball Club, an inclusive ...

In the Atlanta Hawks Basketball Club, “everyone matters” and all are welcome. The Hawks also unveiled a completely new secondary logo that pays tribute to the history of the city of Atlanta.

The Atlanta Hawks unveiled their new primary and secondary logos Monday, and with it came the beginning of a new identity: The Atlanta Hawks Basketball Club. The primary logo features the team’s ...

The enhanced logo adds the words "Atlanta Hawks Basketball Club" around the Pac-Man design, which the Hawks explain "expands on the idea that we are more than just a team of 15 players." ...