The wait is nearly over! The Portland WNBA franchise is expected to announce its official team name at a launch party Tuesday ...

Portland’s new WNBA franchise will finally have a name. On Tuesday, the team is hosting a big launch party at the Moda Center, where they’ll unveil the official name and logo. Basketball has played a ...

There are two potential explanations for the Commanders' sudden decision to lean heavily into their abandoned logo.

The federal government is launching a probe into a Long Island school district’s attempts to rebrand its sports team to ...

While the club had no choice but to choose a new logo, the debacle serves as a reminder that it's sometimes not wise to stray too far from tradition for a brand that has a loyal following. Drawing out ...

The City of Champions now has a new name in the professional sports mix: the Boston Fleet. The Professional Women's Hockey League's Boston team announced its new name Monday, ahead of the league's ...

College Football 26 features 136 schools to play with in Dynasty, but you can still create a team with team builder and ...

A poorly kept secret became official news when the Utah Hockey Club announced its new team name Wednesday.

Let’s pull off the masks, throw away the PR fluff, and give every NFL team the nickname it actually deserves.

“You’ve got some teams that are City Name Athletic, but there’s not an AC in the entire professional ecosystem. So that part is different.” The primary logo for Athletic Club ... public,” Stith said.

A new professional sports team is in town. On Friday afternoon, it was announced that D-FW’s latest professional sports franchise has a name: Atlético Dallas. In revealing the team name the ...

At long last, Utah’s NHL team has a name. Smith Entertainment Group revealed the new name and permanent identity of the franchise as the Utah Mammoth on Wednesday. The name, chosen after fans ...