Fans often clamor for the Miami Dolphins throwback uniforms to become their permanent look. Are they that much better than ...

The Big 12 is home to some of the most unique brands in college athletics. Those schools also have some of the nation's best ...

There are strange, ironic and sometimes obvious origins of the 32 NFL team names, from frontier icons and bird metaphors to ...

The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the nation's best logos ...

USA TODAY ranked the Big Ten teams' logos, from worst to best, considering factors like design, color scheme, and historical significance.

Carhartt and '47 released a line of brown duck fabric hats for fans of Major League Baseball teams. Check out the Detroit ...

The Buffalo Bills are set to reveal an alternate helmet for the 2025 season and there have been reports it could be red or ...

While the club had no choice but to choose a new logo, the debacle serves as a reminder that it's sometimes not wise to stray too far from tradition for a brand that has a loyal following. Drawing out ...

The Big 12 championship rings have arrived for the Arizona State University Sun Devils football team following its improbable ...

As if reborn from the ashes, the Portland Fire are back. Portland’s forthcoming WNBA expansion team, set to begin play in summer 2026, unveiled its name and logo Tuesday morning. The Fire will call ...

Behind every style-conscious athlete is a squad of specialists, employed to handle the finer fashion details that elevate a ...