including basketball and motor sports, A-B said. "When you're out with friends it's exciting when all these tap handle lights start flashing when your team scores," Lucas Herscovici, vice ...

Michelob Ultra's goofy tap handles channel the lighter side of competitive sports, a theme which the brewer has previously ... game — called the Hall of Fame Game — between two NFL teams. This year ...

Have. For. Rec. Room. Now. Is it bad form to reach over the bar to kiss a Stanley Cup beer tap handle if your team wins a Game 7? Better question: Would your playoff superstitions prevent you from ...

Cisco is also teaming up with New Hampshire-based Green Mountain Taps to create custom tap handles for the beer. The seasonal beer will be available in 4 and 12-packs throughout the northeast ...