The Northmen will not be getting a new logo — or at least not yet. Public feedback about the proposed Yeti-like design was ...

Of the 32 franchises in the NFL, the 81-year-old Browns are the only team that has no logo on its helmet. This has been a ...

Nike's logo is so familiar to us that we no longer question its meaning. But what is the story behind the so-called "Swoosh" ...

USA Bobsled and Skeleton has entered into a multi-year endorsement deal with American Honda, one that will give the sliding ...

Portland's WNBA franchise debuted its old brand in a new context. Roughly a month after local reporter Sean Highkin uncovered ...

The sports-targeted Oakley HSTN glasses are here for the summer, promising better battery life. But am I sporty enough?

College Football 26 features 136 schools to play with in Dynasty, but you can still create a team with team builder and ...

USA TODAY sports columnist Christine Brennan chronicles the explosive growth of Caitlin Clark's popularity in her new book ...

While reading from a promo, FanDuel Sports Network broadcaster Chip Caray misspoke and "immediately corrected himself,” says team. “Knowing Chip, I am sure he is as upset as anyone.” ...

The Ministry of Culture, Sports and Tourism has selected a design by To Minh Trang from Hanoi as the official logo for the ...

The rivalry between Carlos Alcaraz and Jannik Sinner has energized the sport, while billionaire Bill Ackman’s pro debut has drawn criticism.

Ahead of Big 12 Media Days, the Arizona State football team revealed two new sets of uniforms. The home maroon and road white ...