Sportsbooks can use the data feeds to power live betting options, and the NCAA marks and logo can be used inside sports betting apps but not for outside marketing. The deal does not include ...

Last year a New York Times investigation found that at least eight universities had partnered with online sports betting companies and more than a dozen athletic departments and booster clubs had ...

In the end, the company ... with online sports-betting companies, or sportsbooks, many in the last year, with more expected. In addition, at least a dozen athletic departments and booster clubs ...