The 2025 racing season is heating up, and Oswego Speedway’s lap sponsorship coordinator Michelle Barzee is once again ...

AB&E's director says Michigan Lottery saved the day for the popular Labor Day festival after Soaring Eagle backed out as ...

The announcement comes as Arrowhead Events says the game between the Bearcats and Huskers will mark the first edition of the ...

Days after crowning a new champion at the VCT Masters Toronto tournament, Riot Games has issued a statement explaining a new policy that will open up betting as a sponsorship category for Valorant ...

The Spurs will unveil a sponsorship for a team jersey patch on Tuesday, sources said. The team sent out a release to media outlets Monday to invite them to cover a "major partnership announcement ...

The Business Research Company The Business Research Company's Sports Sponsorship Global Market Report 2025 - Market Size, Trends, And Globa ...

In the world of sports, sponsorship plays a crucial role far beyond branding or marketing. It is the driving force behind the growth, visibility, and overall quality of sporting events. By ...

Companies are recognising the unique value sports sponsorship offers in terms of brand exposure, community engagement, and alignment with health and lifestyle values.

Simone Biles sparks backlash after defending trans athletes, putting pressure on one of her major sponsors amid the controversy.

NBA teams notched $1.62 billion in sponsorship revenue this season — an increase of 8% since last year, and 91% from $850 million five years ago, according to third-party data firm SponsorUnited.

The Pittsburgh Steelers reportedly sent a letter to fans who were upset at seeing players Mason Rudolph and Miles Killebrew, along with Rocky Bleier, at a President Donald Trump event.