The soft power index for 2024, the fifth edition of this annual index, assessed the perceptions of all 193 United Nations member states. The index is compiled by Brand Finance, an independent ...

In 2002, the South Korea-Japan World Cup marked Asia’s elevation on the global stage. In 2010, South Africa used the tournament to announce its presence to the world through culture, celebration ...

Failing to tread the moral high ground in foreign policy, many feared, would rob South Africa of its soft power on the world stage. In fact, that process may already be underway.

On an international level, South Africa’s sporting success and the power of sport to bring people together, most recently the Springboks’ victory over New Zealand to claim the Rugby World Cup ...

In global soft power rankings, France was lifted by its win at the 2018 Fifa World Cup in Russia. In 2022, the football team’s performances have only strengthened the national image and reputation.

South Africa's World Cup brought the game's crown jewel to the African continent for the first time, but after the shine wore off, its lasting impact didn't wind up being a positive one.

On an international level, South Africa’s sporting success and the power of sport to bring people together, most recently the Springboks’ victory over New Zealand to claim the Rugby World Cup ...