Famed Nike executive Sonny Viccaro recalls how he never really cared that much for Michael Jordan prior to making him the ...

Sonny Vaccaro's ideas and hard work are responsible for much of the basketball culture as it exists today. But he hasn't been universally embraced by the establishment -- and that helped change ...

Sonny Vaccaro has a slight advantage, in that his memoir, Legends and Soles: Business, Creativity and Basketball: A Memoir of an Improbable Life, follows a film made on the subject—or rather, on ...

NPR's A Martínez speaks with Sonny Vaccaro and Armen Keteyian about their new book, Legends and Soles, The Memoir of An American Original.