Famed Nike executive Sonny Viccaro recalls how he never really cared that much for Michael Jordan prior to making him the ...

Sonny Vaccaro's memoir shares how he became ... Perhaps the most prominent involves a meeting at the 1984 Olympics that Vaccaro had arranged between Nike founder Phil Knight and Billy ...

Sonny Vaccaro's memoir shares how he became ... Perhaps the most prominent involves a meeting at the 1984 Olympics that Vaccaro had arranged between Nike founder Phil Knight and Billy ...

CNBC. CNBC Sport: 'Savior of Nike' Sonny Vaccaro on Michael Jordan, getting fired by Phil Knight, and NIL's future. Posted: February 19, 2025 | Last updated: March 8, 2025 ...

Sonny Vaccaro is considered one of basketball’s ultimate insiders and was re-introduced to a new generation through the Matt Damon and Ben ... [Nike boss Phil] Knight has to approve a Jordan ...

SONNY VACCARO: What I was able to ... So that's what his relationship was like with Phil Knight or George Raveling or Lebron, or Jordan - you name them. I mean, you know, legends.

Sonny Vaccaro's ideas and hard work are responsible for much of the basketball culture as it exists today. ... How do you rectify the fact Phil Knight writes his own legacy book, ...

Sonny Vaccaro's memoir shares how he became ... Perhaps the most prominent involves a meeting at the 1984 Olympics that Vaccaro had arranged between Nike founder Phil Knight and Billy ...

Sonny Vaccaro's memoir shares how he became ... Perhaps the most prominent involves a meeting at the 1984 Olympics that Vaccaro had arranged between Nike founder Phil Knight and Billy ...