TREKPix/Shutterstock Ethos, pathos, and logos are modes of persuasion that create what’s known as the rhetorical triangle. Aristotle found that a person’s ability to persuade others to accept ...

The term is attributed to the father of modern rhetoric, Aristotle, who named ethos, pathos, and logos as the three main modes of persuasion.

While ethos establishes credibility and logos appeals to logic, pathos taps into the emotional response that often drives decision-making.

Learn from Socrates' theory of persuasion — even though he did not succeed in persuading the jury at his trial to save him from death by hemlock. Let's examine Socrates' three elements of persuasion, ...