TREKPix/Shutterstock. Ethos, pathos, and logos are modes of persuasion that create what’s known as the rhetorical triangle. Aristotle found that a person’s ability to persuade others to accept ...

Ethos, Pathos, Logos: How to Use the Modes of Persuasion. ... Socrates is mortal.” Imagine you’re a health and wellness influencer hired by a skincare brand to sell its products.

Learn from Socrates' theory of persuasion — even though he did not succeed in persuading the jury at his trial to save him from death by hemlock. Let's examine Socrates' three elements of persuasion, ...

Ethos, Pathos, Logos: How to Use the Modes of Persuasion. ↑ Back to top How to use pathos The line between powerful persuasion and manipulation is thin. Strong communicators understand their ...