Instead of relying on celebrities, brands are controlling the message by making their own social media videos. You may not ...

In fact, social media seems to have made brands less significant. What happened? The issue is, social media has transformed how culture works, in a way that weakens certain branding techniques.

President Trump has intensified the trade war by threatening to impose a 30% tariff on Mexico and the European Union (EU), ...

Tracking ad agency account reviews—the latest on brand creative, media and more From the consultants to the incumbents, everything you need to know By Ad Age Staff. Updated on July 8, 2025.

Want your ads remembered and acted on? Use these creative levers to boost distinctiveness, emotional impact and profitability. The post AI can scale ads, but great creatives drive brand impact ...

We are a content agency with story-telling at its heart. Our expertise lies in unearthing, verifying, packaging and delivering compelling user-generated stories for use by major news outlets, ...

If you’re a small business owner and you’re not using social media, I’ll be blunt: You don’t have a business; you have a ...

TikTok, Instagram, and X posts are familiar sights in text conversations, news articles, and even Slack messages. Soon, they’ll also become mainstays of TV and billboard advertisements, according to ...

Latest survey shows digital tactics and empowerment top of mind for early-career advisors to be satisfied with their firms.