A strong sports advertising strategy aligns business objectives with the passions of athletes and fans. Marketers must stay ...

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set ...

In this paper, we analyze the current state of targeted advertising on various social media platforms using algorithmic analysis and implementing strategies. Social media plays an increasingly ...

Sensing that scaled media planning and digital advertising were the future of the industry, WPP founded GroupM in 2003 to centralize all media buying operations under one umbrella. GroupM was a ...

London, England / Syndication Cloud / July 07, 2025 / AmpiFire Key Takeaways: Content marketing produces 3x more leads per ...

Prasar Bharati Chairman highlighted the transformative power of advertising in media, communication, social development and consumer behaviour. Sehgal shared his thoughts on the future of public ...

LONDON, June 26, 2025--Dotdigital Group plc acquires influencer, affiliate and referral marketing platform Social Snowball for USD $35m.