The Competing Interests Behind Smokey Bear And The Crying Indian The company behind iconic public service campaigns like Smokey Bear and McGruff the Crime Dog has been around since the 1940s.

So, it's Smokey Bear's 80th birthday on Aug. 9, which is a really long time to be preventing wildfires. David Pollack / Corbis via Getty Images But I actually learned recently that Smokey isn't a ...

Stephenie Dombrowski, of Kingston, holds her daughter Olivia Ann, 3, as they pose with Smokey Bear. Olivia Ann’s Smokey doll was her mother’s dating back over 40-years ago. Carrie Gundling ...

Smokey Bear's catchphrase changed from "Only YOU can prevent forest fires" to "Only you can prevent wildfires" in 2001. The Smokey Bear Wildfire Prevention campaign is the longest-running public ...

SAN DIEGO — As we head into some of our hottest and driest months, that are known to be some of our busiest and most devastating for wildfires, CBS 8 would like to wish Smokey Bear a Happy 80th ...

Smokey Bear is turning 80 years old this year. In his 8 decades, Smokey has become one of the world’s most recognizable bears. But Smokey Bear was close to being a well-loved baby deer known as ...

On Aug. 9, Smokey Bear, the longest-running and most successful ad campaign in U.S. history, according to the U.S. Forest Service, turned 80 years old. "Born" in 1944, Smokey Bear was created by ...

Smokey Bear, the icon for wildfire safety, turns 80 years old Friday. For decades, the American public has been educated about the dangers of forest fires thanks to the bear’s memorable posters ...

Smokey Bear, the beloved park ranger hat-wearing black bear who utters these famous words has undergone a complicated evolution. And his birthday comes as fires rage in California, Colorado and ...