1. Start with why (and then repeat it). Leadership expert Simon Sinek nailed it when he said, “Start with why.” People don’t buy into what you’re doing until they understand why it matters.

It's not what you're doing. It's not even why you're doing it. It's who you're doing it with. Maybe you've heard of Simon Sinek's book, Start with Why. Even if you haven't, the idea is simple ...

IN a world that constantly pulls us in different directions, one question cuts through the noise: Why? This is the core of Simon Sinek’s groundbreaking philosophy in Start with Why, a message ...