The lip balm is a small part of Molson Coors’ larger plan to revive the brand, which has declined amid a broader slowdown in craft beer sales.. Blue Moon has lost market share of the total ...

Lip balm can help seal moisture into the lips, said Dr. Jenna Lester. “That is a good barrier for the external forces,” like against cold wind, said Lester, a dermatologist at UCSF Health.