This head badge was created by Lisa Serotta for a Serotta bike built in the 1970s. I thought it'd be fun to take a closer look at some of the head badges adorning a few of the bikes here at the North ...

And a heron, of course. (Raleigh has a beaky bird for its logo because the Bowden family crest featured a heron: Sir Frank Bowden bought a tiny bike company in the 1880s, a three-man craft bike ...