In response to escalating trade tensions and tariffs imposed by the Trump administration on Chinese imports, e-commerce ...

The online retailers are thriving in Europe, with notable spending surges in France, the UK, and other EU countries.

The BEUC has filed a complaint against Shein with the European Commission, accusing the fashion retailer of using 'dark ...

Shein and Temu ramped up spending in April in Europe ahead of President Trump’s tariffs, according to a report. REUTERS That strategy change ... Kimber Maderazzo, marketing professor at ...

EU consumer watchdog files complaint against Shein for using manipulative sales tactics; calls for stricter oversight over ...

Temu and Shein, China-founded budget e-commerce platforms, are increasingly turning to Europe as their U.S. operations suffer ...

Temu and Shein’s business shift from the U.S. to Europe could be at risk as the e-commerce companies encounter familiar ...

Fast-fashion giant Shein is under fire from the European consumer group BEUC, which filed a formal complaint with the ...

The Dutch Consumentenbond, the Belgian Testaankoop and 23 other European consumer organisations filed a joint complaint ...

Shein, the Chinese fast fashion giant, is in hot water this week over its alleged use of manipulative marketing tactics. The European Consumer Organisation (BEUC), made up of 25 members across 21 ...

but she remains sceptical about the strategy. In May, Chinese e-commerce platforms Shein and Temu launched more intense marketing campaigns in Europe amid lingering trade uncertainties between ...

Shein also saw increases of 19% in the EU and 42% in the UK. France, Europe’s second-largest economy, emerged as a key market, especially for Temu. This European growth has been accompanied by ...