Serotta have us seeing Red, sending us a full custom Nove (say “Nohvai”), built to go a bit differently than the last bike they made for us… Serotta’s new Oval Paint scheme turned out beautiful and ...

You’ve seen the Ottrot and Nove here and have seen the name Serotta on down tubes round the world. Obviously the company has a commitment to cycling beyond that of most of their competitors, but what ...

The Dallas resident spent Wednesday getting fitted for a new Serotta bicycle, worth more than $12,000, after winning an “Ultimate Ride” essay contest commemorating the Spa City firm’s 40th ...

SARATOGA SPRINGS — The founder of the Saratoga Springs bicycle factory on Geyser Road, Ben Serotta, and its former CEO, Bill Watkins, say they were blindsided by the new management’s decision ...

William Watkins, 58, an amateur cyclist and competition rider of Serotta bicycles, has been named CEO of Serotta and its parent company, Great American Bicycle in Saratoga Springs, New York.

So over the next days and weeks, I’ll be reviewing a few more of this season’s noteworthy bikes, starting with the breathtaking—in performance and price—Serotta Meivici SE. Happy reading ...