From celebrity endorsements to high-fashion collaborations, find out why these whimsical creatures are more than just toys.

From Birkin-toting adults to toy-collecting children, a certain plush toy called a Labubu is the name on everyone’s lips. The palm-sized collectible figurine was first released in 2015 alongside ...

Sales of themed merchandise like hoodies and plush toy video game controllers generated about 32 percent of the revenue for Sebastian’s Linus Media Group in 2021, up from 3 percent five years ...