Lately, fitness influencers are scooping heaps of sea moss gel, a colorless goo, into smoothies, coffee, and chia puddings—or just eating it straight off the spoon. Fans of the gelatinous ...

On Shark Tank, Mark Cuban and Kevin Hart recently invested in a company that sells sea moss gel. And, at many high-end grocery stores—including the Los Angeles-based chain Erewhon—the ...

Even celebrities like Bella Hadid are hopping on the trend -- the model drinks sea moss gel every morning. Created using sea moss, a type of seaweed that grows off the coasts of Europe ...