The Boston Bruins unveiled today, June 25, a refreshed tandem of Spoked-B logos that will serve as the Club’s primary marks ...

The luxury strategy : break the rules of marketing to build luxury brands by Kapferer, Jean-Noël. Publication date 2012 Topics Luxuries -- Marketing, Luxury goods industry, Product management ...

Yet few companies have come to terms with the implications of that idea for their marketing management. Oldsmobile, for example, enjoyed outstanding brand equity with many customers through the 1980s.