Banner blindness refers to a phenomenon whereby website users ... upper left corner of the page. Another eye tracking research, conducted by Missouri University of Science and Technology, found ...

The study revises existing theories of exposure advertising, specifically repeated views of web-based banner ads. The majority of advertising exposure occurs when the audience's attention is ...

The owner of the vast science-citation database Web of Science — Clarivate Analytics — is buying up a firm that has gathered hundreds of thousands of peer-review records, in a deal that could ...